How does it work?

My Cape Express is a subscriber driven community advertising platform that redistributes published content from a central point to twenty different towns in the Western Cape.

As a small business owner, you get access to publish your own content on a weekly basis and our back-end staff will ensure it reaches your chosen target market in 4 simple steps.

  1. Request Access

  2. Publish your message

  3. Wait for our editorial staff to approve it

  4. See your message in our next newsletter.

What you need before you publish:

  1. You need a Message Subject or Heading
  2. You need a few paragraphs containing your message, at least of 800 words.
  3. You need a photo or image that matches your message.
  4. You also need one photo smaller than 1Mb to use as Featured Image.

How to publish:

  1. Log in to our platform
  2. Click or tap the + sign
  3. Start writing – it’s as easy as writing a Word Document.

Why wait?

  1. Your message might not be ideal for Google to find it, so we fix it.
  2. We then select the different outlets where your message can be circulated, e.g. if you sell wine, we won’t share it with subscribers looking to buy cars but we will share it with those looking for party venues.
  3. And then obviously, there are limits to what can be advertised online.

Are there limits?

Yes, there is. You can post a message once a week, every week, for as long as your account is up to date.

If you abuse this, we will throttle your messages by scheduling them to a future date. If you run a special offer between 3 and 10 October, and you are not adhering to the limits, your message will reach our subscribers a week or two after your special ended. (It’s not bad for us, but it will be for our readers.)